I haven’t watched SoccerAid in previous years, it just hasn’t been on my radar. I chanced upon it this evening and I have been instantly impressed. Here we have a bunch of celebrities and retired millionaire footballers using their names and clout to organise a major event in order to raise money for their chosen good cause. OK so big events are nothing new, nor are even charity football matches but this is on a huge scale. At time of writing (half time) the even has raised £3m. These are “celebs”, retired footballers and ITV which would normally be expected to be looking solely after Numero Uno doing something a bit beyond the normal to raise money.
My Twitter friend @ShortTemperUK asked “did u not hear the “uk gov will match money raised part”? *grumbles*”. I had noticed it and my initial reaction was one of mild disappointment that the state had decided to spend some of our money when people were quite busily raising it themselves without assistance.
Hang on.
Assuming that the matching funds are coming from the general government charity budget (DFID) isn’t this actually quite a good idea? Instead of the usual civil servants and ministers getting around the committee table and deciding on our behalf who should get out tax money, isn’t it refreshing to say actually we’ll back what people want to back? This is money that would be spent on *something* whatever happened. It’s presumably part of the 0.7% of GDP invested in development goals, so we then only have to ask what is the best way of allocating those big numbers.
Clearly one has to be cautious of allocating all these funds on a matching basis because surely the point of state development investment is to provide cash for thing that aren’t already being done. But a bit of democratic input into government charitable spending has to be A Good Thing in order to ensure that not all of it goes on lefty bollocks that nobody supports. If matching funding encourages more people to donate then that’s also A Good Thing.
I don’t know how the DFID decisions are made, so I don’t know what proportion of its funding is used to match private donations. It might be tiny, with the vast bulk going towards high-minded projects which would never attract individual donors. The ultimate goal is to make sure that the money we give collectively to take people out of desperate conditions is directed to the most effective projects. If a certain amount allocated by “the market” helps achieves that goal then I am all for it.
Also, we should all respect hugely the “celebs” who have put themselves forward to play in the match. I can only imagine how many people turned down the opportunity on the basis that they feared making an ass of themselves.
And whole-hearted congratulations to Robbie Williams (who I normally mock) for setting the thing up.




